Nikes Enterprise Planning

Nike would be found to attempt a huge enterprise planning  strategy in the early 2000s. This would be to connect their supply chains , global orders to provide efficiency and increased demand. Since this plan was then rushed without any test, Nike would be stuck with an over stock of shoes and not enough orders which would cost the company over $100 million dollars in negative profit. This would be considered unsuccessful since not only was the system not ready for launch. From here, the Nike company would find a supportive system that would allow their supply chain and global orders to become more efficient, allowing for more clear decision making within the company.

Burgelman, R. A. (2017). Complex strategic integration at nike: Strategy process and strategy-as-practice combined. In Handbook of Middle Management Strategy Process Research(pp. 197-242). Edward Elgar Publishing.