Hershey's Enterprise Implementation

Hershey's in the late 1990s would attempt to launch an Enterprise Planning strategy shortly before the halloween season. Where the project was rushed entirely even with eh employees not having a full understanding of the new software. Because of this, Hershey's would not be able to process orders on time, which would ultimately lead to a shortage of candy during their most important sales period. From this incident, the stock of Hershey would drop, and this example from Hershey's would become a known example of an incorrect enterprise implementation. 

Lovata, L. M. (2002). Hershey Foods systems problems make for a scary Halloween. Journal of Accounting and Finance Research, 10(4), 93.